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Demi-fine jewellery is that perfect little in-between – effortless enough for every day, yet special enough to make a moment feel extra. It’s made to move with you, from lazy mornings to late-night plans, no matter the outfit or occasion. And the best part? It’s made for real life – waterproof, anti-tarnish, and refreshingly low-maintenance.

But low-maintenance doesn’t mean no maintenance.

With just a little care, you can keep your favourite pieces gleaming and gorgeous for years. Here’s how:

1. Don’t Overwear — Give Them a Break

Wearing the same piece every day can cause tiny scratches or general wear over time, especially if you’re super active. Giving your jewellery a breather helps keep its shine and shape intact.

How:

Rotate your favourites! Not only does it keep things exciting style-wise, but it also helps your collection last longer.

2. Store It Right

Don’t just toss your jewellery into a drawer or pouch. Storing it properly is key to preventing scratches and tangling.

  • Use ziplock bags or anti-tarnish pouches
  • Store each piece separately

Bonus: Silica gel packs (like the ones that come in shoe boxes) can help absorb moisture and protect your pieces.

3. Clean Gently but Regularly

Demi fine jewellery doesn’t require harsh chemicals. In fact, gentle cleaning is more effective:

  • Wipe your jewellery with a soft, lint-free cloth after each wear
  • For deeper cleaning, mix a little mild dish soap with warm water and gently clean using a soft toothbrush. Rinse and pat dry completely

Avoid soaking jewellery—especially pieces with glued-on stones or pearls.

4. Avoid Contact with Chemicals

Everyday products like perfumes, cleaning agents, and hairsprays contain chemicals that can corrode the plating on your jewellery. Make sure your jewellery is the last thing you put on and the first thing you take off.

5. Handle with Care

Be mindful when putting on or taking off jewellery. Rough handling or pulling can damage clasps, bend pieces, or loosen stones.

Final Thoughts

Demi-fine jewellery may not be heirloom quality, but with the right care, it can remain as radiant and stylish as the day you first fell in love with it. These pieces are designed to shine, and by following these simple steps, you’ll ensure they continue to do so for years to come.

So go ahead—embrace your sparkle, wear it with pride, and let your jewellery shine as brightly as you do!

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